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Own your Brand

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Building a brand isn't done overnight. It takes careful thought, trial, error and intentional decision making. Those who tell you to 'just do what you feel like doing' have never built a brand from the ground up. They have no clue what they're talking about.
I'll let you in on a big secret...
You. Are. Your. Brand.

If you're running a business or building a persona online, you are your brand. If you don't want something plastered on a bus in the biggest city in the country, don't put it online. When building your brand, in the beginning, you are your brand's only ambassador. Everything you do and put out with your brand in mind must be for the greater good of your image. 

Here's another secret... 
Patience is paramount.

They say Rome wasn't built in a day for a reason. It's to remind you that overnight success is a pipe dream. How many videos and products can you name from a viral video? What happened to the stars of those videos? If they didn't know how to utilize their instant success, if they didn't know how to build an online presence, they're sitting right next to you at level 1. 

So, you need to OWN your brand image.
Your colors, your fonts, your messaging and your overall feel. 
Start with those few identifiers and you'll have a strong foundation for brand building. 
Remember, Rome wasn't built in a day and neither was your brand.